Evaluating Your Website

  • Evaluating Your Website

In our last post we wrote about the importance of website first impressions. Potential customers may begin forming lasting perceptions of your agency within fractions of a second when visiting your website. Your site needs to immediately and accurately communicate the high level of service your agency offers.

It is essential to constantly be evaluating your website to make sure it reflects the quality of your agency because technology on the web moves quickly.Evaluating your own site can be difficult because you already know your agency and it can become difficult to see past your biases. It is essential, though, to constantly be evaluating your website to make sure it reflects the quality of your agency because technology on the web moves quickly. What was a once a clean and modern site can become cluttered and dated after only a couple uses. If looking at your site with a fresh pair of eyes is difficult for you, try making a list of parts of your site you want to focus on improving.

The Missouri S&T study (“Eye-tracking studies: first impressions form quickly on the web”) we referenced in our last post also looked at which parts of sites study participants looked at while on a website and gives you a great idea of what your website visitors actually look at on your site.


Your logo should be the centerpiece of your marketing physical and digital marketing materials. It needs to reflect whatever qualities you want to be associated with your agency.


Your website’s main menu needs to be very readable without taking too much attention from the main content on the page. If you have drop-down menus, make sure they are easy to use.

Search Box

The bigger your site is the more important it is to have a search function built into your site. If you have lots of great content, make sure it is being found and read. A website search function is an easy way to make your content more accessible.

Social Networking Links

Make sure your social networking links are easily found if someone looks for them. It is interesting to note that younger study participants focused more on social media links than older participants.

Main Image on the Page

Make sure you are not stretching your images out by forcing them into sizes that are not the size of the original image. This can lead to distorted images and an unprofessional-looking page.

Written Content

Say as much as you can with as few words as possible. It is essential, especially on the Internet, to be succinct with your writing. Delete any text that is not absolutely necessary to make sure website visitors can find the important information quickly.

Bottom of the Page

Your website’s footer is a good place to include extra information a visitor may look for after reading the rest of the page. It is a good place for social media links and contact information.

When you went through those seven parts of your website, was your site up to snuff? If not, schedule a consultation with us so we can talk about how AMP can help you improve your website.