Website First Impressions Matter

  • Website First Impressions

According to a study from the University of Missouri Science and Technology, website visitors make first impressions of website within a few milliseconds of exposure to a website. What kind of first impression is your site making?Website visitors make first impressions of website within a few milliseconds of exposure to a website.

If you had peeling paint on your agency’s door and weeds in the flowerbeds, you would repaint the door and weed the flowerbeds. You know that first impressions are lasting, and you wouldn’t want a potential customer to see your storefront in disrepair. Today you have two storefronts: one on the street and one on the information super highway.

Many new customers will find you online. The first thing they will do is visit your website. If you haven’t refreshed your site in the past few years – or even if you have, but it didn’t go as well as you would have liked – consider giving your site a fresh coat of paint, so to speak. When people visit your site, you want them to immediately understand your agency’s brand and the quality of your service. If potential customers don’t like what they see in the first few seconds, they not likely to give you a second look.

Here are just a few conclusions visitors are likely to come to within just spending just moments on your site.

  • Cost of your insurance
  • Quality of your customer service
  • Willingness to answer their questions

You obviously have specific answers to these questions that you would like potential customers to come to. If your website visitors are coming to the wrong conclusions about your agency – like thinking that it is going to be too expensive or unprofessional – you are losing out on customers because of your site. Your site should help you find and keep new customers, not deterring website visitors from even considering you!

You need to remember that when you think of your agency you have a clear picture of what it is about. You know the people; you know the office; you know the service you provide; and you know your website. New visitors to your site, though, will form all of their notions about agency on your website – and most of what they think about your website will be based on their first impressions. If they don’t like what they see in the first few seconds, they are not likely to give you a second look.

If you don’t think your website is showing people the quality of your agency, schedule a consultation with us so we can talk about how we can help your agency.

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